Articles Tagged ‘mixed reality’

VR Brighton Meetup #9: VR/ AR for the built environment

This VR Brighton meetup takes place on 18 January 2018 and is the perfect opportunity to learn about new immersive technologies in the built environment and do some valuable networking. Who should attend? This event will explore how immersive technology is being used to explore, design, capture and collaborate around built environments. If you are […]

VR Brighton Meetup #8: VR for Good

This VR Brighton will examine how immersive technology is being used to drive empathy for charitable causes, provide theraputic interventions and social issues. And, as always, also expect lots of networking opportunities with VR and AR innovators, as well as the chance to have a hands-on play with demos. Sign up here.  

Should Immersive Technology be more ‘Human Centric’ in order to drive mass adoption?

Immersive tech is slowing maturation, but needs great content to do so. In order to develop this content – content producers need to be human and not technology centric. Start with the human In its 2017 strategy, The Digital Catapult Centre prioritised immersive technology (augmented, virtual and mixed realities, and related new forms of human […]

Retailers are turning to immersive technology to deliver future customer experiences

To help deliver stand out customer experiences, Digital Catapult and Redevco are staging an Innovation Day. An appetite for experiences Customers are now more than ever, demanding more from brands they shop for. Jo Pine, the author of the ‘Experience Economy’ explained that the reason for this is that as economies develop, price becomes less […]

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