Articles Tagged ‘augmented reality’

Should Immersive Technology be more ‘Human Centric’ in order to drive mass adoption?

Immersive tech is slowing maturation, but needs great content to do so. In order to develop this content – content producers need to be human and not technology centric. Start with the human In its 2017 strategy, The Digital Catapult Centre prioritised immersive technology (augmented, virtual and mixed realities, and related new forms of human […]

Retailers are turning to immersive technology to deliver future customer experiences

To help deliver stand out customer experiences, Digital Catapult and Redevco are staging an Innovation Day. An appetite for experiences Customers are now more than ever, demanding more from brands they shop for. Jo Pine, the author of the ‘Experience Economy’ explained that the reason for this is that as economies develop, price becomes less […]

Digital Catapult and Arts Council England launch CreativeXR

New programme to drive virtual, augmented and mixed reality content in the arts and culture sector London, 31st October 2017 – Up to 20 immersive content creators will be offered support to develop innovative new prototypes and projects under CreativeXR, a new programme announced by Digital Catapult and Arts Council England. CreativeXR will help content creators […]

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Digital Catapult Launches Immersive Lab in Brighton

Brighton, 4th October 2017 – Digital Catapult announces the opening of its new Immersive Lab in Brighton giving access to the hottest technologies in virtual, augmented and mixed reality, to support the UK’s burgeoning immersive community. The Brighton lab is the second to open following Digital Catapult’s successful Immersive Lab launch in London earlier this […]

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