Scan, identify and uncover the great stories behind your favourite art

Introducing Smartify

SMARTIFY is a London-based Community Interest Company with a mission to make meaningful connections between art and audiences. Founded on the belief that nothing beats the physical experience of visiting a museum, SMARTIFY want to make art information accessible and portable.

The Challenge

Ever been to a museum or gallery, seen an artwork you like and been curious for more information? Perhaps you took a picture of the artwork and wall label to look it up later but then forgot?

The Solution

The free SMARTIFY app uses advanced image recognition and immersive Augmented Reality, allowing users to scan artworks and uncover the stories behind each work. Each scan can be added to a personal digital art collection.

SMARTIFY aims to make the discovery and sharing of art as easy as TV on Netflix, music on Spotify or books on Amazon. Promoting the accessibility of information about art, while also supporting audience reach and financial resilience of art venues.

Focused on protecting artists and museums’ intellectual property, add on services for art galleries include data insights, in app click throughs to shop items and charitable donations.


  • Identify and learn more about artworks
  • Save favourites to your personal gallery
  • Listen to associated audio files on your own device
  • Advanced analytics on audiences and trending art provided to art venue partners.

A little more info

SMARTIFY has partnerships with world-class galleries internationally including the Royal Academy of Art, the Wallace Collection and the Rijksmuseum.

Technology invites a deep dive into art. SMARTIFY enhances the visitor’s experience while keeping the Artwork front and center. (New York Times)

At Digital Catapult

The SMARTIFY demo is currently on display at our London office. Visitors will be able to scan selected artworks to discover more about the artwork on display and the artists. SMARTIFY plans to continually map new artworks as they enter the centre.

Ever wondered about the dog in the lobby? Scan it as you go past to find out more.