A Digital Catapult Centre Brighton and IoTUK Pit Stop
The Digital Catapult Centre Brighton and IoTUK want to hear from any businesses working with technology to create products or services that can improve the retail experience for customers both in-store and on the high street.
Working with IoTUK, Digital Catapult Centre Brighton is exploring the ways technology can grow the high-street through the application of real-time data, the improvement of retailer productivity and the creation of innovative retail experiences.
The impact of technology, especially through online retailing, has already significantly impacted on the retail sector and forced businesses to consider new approaches to their customers and their practices.
The Internet of Things (IoT) is about embedding electronics, software, sensors, and network connectivity into physical objects, devices, vehicles, buildings and other items. IoT can streamline processes, generate rich actionable insight into customer and end-user needs, lead to productivity gains, and increase safety and security.
We are interested in how the use of IoT can deliver retail innovation and help sustain the UK’s high streets and its retail sector.
The Digital Catapult Centre Brighton would like to hear from you if you are working with new retail products and services. We are especially interested in those with readily deployable solutions, either from the retail sector or from other related markets that could add value.
How can I benefit?
In March 2016, the Digital Catapult Centre Brighton’s Retail Innovation Project will deliver a Pit Stop which will connect you with key stakeholders from the retail sector and technologists at the forefront of the Internet of Things. Over one and a half days through a series of collaborative workshops, participants will get a chance to engage with key stakeholders and industry experts to help address key challenges around in-store experiences and building connected high street ecosystems such as:
● Creating engaging narrative journeys around products and services both in-store and online
● Encouraging customer loyalty
● Improving the point of sale/self service applications
● Tailored customer experiences
● Dynamic and interactive displays (at street level & in-store)
● Building a community of connected ambassadors, both customers and other retailers
● Allowing real time information sharing between small retailers and customers for mutual benefit
Following the Pit Stop, participants will have the opportunity to propose their solutions to the Store of the Future, a living lab where retail innovations can be tested in a live shopping environment.
What is the Store of the Future?
An initiative by Q&A Research & Consultancy and the Municipality of The Hague – the Store of the Future offers a platform to consumers, retailers and partners to explore the future of the physical retail environment. Currently more than 15 retailers and more than 60 partners are testing out how technology can make shopping easier and more fun in the future.
Dates and timelines
If you want to find out more, but you are not sure that your idea is right for this please contact firstname.lastname@example.org or fill in the short form below. This Open Call closes on Sunday 28 February 2016, 5pm. The Pit Stop takes place on 17 – 18 March 2016 at the Digital Catapult Centre Brighton.