New Realities is a unique showcase and competition for immersive technologies in the creative industries. It’s being held 24-27 April 2017 in London and in conjunction with the D&AD Festival – one of the world’s largest and most prominent awards ceremonies for the creative industries.
Virtual reality and augmented technologies are fast becoming the medium of choice for creative content makers and are becoming increasingly popular with and accessible for consumers. Therefore, showcasing these innovations at the Festival will not only raise the profile of the showcase companies to a large industry-led audience and potential corporate, grant and CR&D partners, but will also signpost delegates to the benefits of collaborative clusters and platforms at the cross-section of creative content and immersive technologies.
Digital Catapult, together with the NEM Initiative (New European Media) are giving micro-SMEs from across Europe the opportunity to showcase their immersive tech (virtual, augmented and mixed reality, haptics and new human machine interfaces) during D&AD’s annual three-day Festival in London’s bustling creative and tech district Shoreditch, 25-27 April.
Three successful companies will be selected to showcase their innovation and will also be in the running to win the New Realities People’s Choice Award.
As well as the exciting showcases at our stand, the Festival brings together talks, workshops, exhibitions, mentoring sessions, screenings and insights from hundreds of influential large corporates, SMEs, experts, artists and innovators from across the world, along with participation from investors, academics and students.
Although attendance of the D&AD Festival is open to anyone, participants who apply to the showcase, and fringe events (see below), are encouraged to join as a member of NEM. Membership is free and what’s more, members will benefit from a special discounted rate to the Festival.
Fringe events will be held Monday 24 April at the Digital Catapult Centre in London’s Knowledge Quarter and will be open to SMEs and other industry leaders to participate in. These events include a roundtable and panel discussion on enhancing collaborative communities across Europe – with a focus on creative content and emerging technology – along with a showcase by the shortlisted companies.
How to apply to showcase:
Who can apply: Micro-SMEs from across the EU that are innovating with immersive technologies to develop products or services within the creative industries. Companies who apply to the showcase, via the online application form, will be shortlisted based on how well their applications match the criteria.
Outcome: Three companies will be shortlisted to attend and showcase at the D&AD Festival (one company to showcase per day) and also showcase at the fringe events at the Digital Catapult Centre. Each shortlisted company will:
- Have expenses paid (including travel and accommodation) to come to London to showcase at the Festival and fringe events
- Have free entry to the D&AD Festival
- Be in the running to win the New Realities People’s Choice Award
- Be invited to attend the NEM Summit, taking place in November in Madrid.
- Thur 23 March: Open Call opens
- Sun 9 April (midnight): Open Call closes
- Tue 11 April: Shortlisted companies announced
- Mon 24 April: Morning – arrive in London. Afternoon & evening – attend roundtable, panel discussion and networking along with the showcase.
To learn all about New Realities showcase and competition download the guide here.