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Sensing Environments: An Internet of Things Pit Stop

April 27, 2015 @ 9:00 am - April 28, 2015 @ 5:30 pm

Supported by Cisco

Join us at the Digital Catapult for a two day pit stop event where you will have the chance to get one-to-one advice from experts in the Internet of Things on Smart Cities, Sensing Environments and Smart Buildings.

With recent emphasis on building Internet of Things applications around Smart Cities, we’ve gathered together key thinkers in this space. They will be offering a series of 30 minute one-to-one clinics where you can discuss your ideas, prototypes, problems or thoughts to get expert advice and help.

What topics will the experts cover?

We’re pleased to welcome a variety of experts who will be covering ten different topics as they relate to sensing environments and smart cities:

Big Data & Machine Learning

Connectivity & telecommunications

Electronics, Embedded Software

Designing for Manufacturing



User Research

Investment & Finance

Legal & Intellectual Property




Someone will be in touch with you nearer the event with your personal timetable for the clinics you’ve chosen, but see below for an idea of the day. Please note each clinic lasts 30 minutes.

Day One 27th April:

9:00 – Registration opens / breakfast served

9:30 – Introduction to the day from Digital Catapult

9:45 – Keynote: Usman Haque

10:15 – 11:15 – Clinics with the experts

11:15 – 11:30 – Break

11:30 – 13:00 – Clinics with the experts

13:00 – 14:00 – Lunch

14:00 – 14:30 – Talk and open call from EuroCPS

14:30 – 15:30 – Clinics with the experts

15:30 – 16:00 – Break

16:00 – 17:30 – Clinics with the experts

17:30 – Wrap up talk

18:00 – IoT Showcase

Day Two 28th April:

9:00 – Registration opens / breakfast served

9:30 – Introduction to the day from Digital Catapult

10:00 – 11:00 – Clinics with the experts

11:00 – 11:30 – Break

11:30 – 13:00 Clinics with the experts

13:00 – 14:00 – Lunch

14:00 – 15:30 – Clinics with the experts

15:30 – 16:00 – Break

16:00 – 17:30 Clinics with the experts

17:30 – End of day


Who should attend?

  • Entrepreneurs from seed-funded SMEs and startups that have a product or service at the prototype or product testing stage.
  • Stakeholders from larger companies and device manufacturers looking to partner with startups and researchers
  • University researchers or PhD students working on IoT applications looking to explore collaboration or commercial opportunities.

As the clinics are one-to-one you get to shape the 30 minutes you spend with the expert, therefore, this event will be value for CEOs, CTOs, heads of business development or innovation, as well as individual researchers from the academic side.

What is a Pit Stop event?

Pit Stop is a series of events developed by Digital Catapult which tackle different issues companies face. These two-day events bring together startups, SMEs, larger corporates, university researchers and experts to help solve problems, learn from each other and initiate new collaborations. They take various forms: workshops, one-to-one sessions, networking or problem solving groups.


Startups / SME / Not for Profit / Government / University: £150 (£75 early bird until Friday 17th April)

Corporate (more than 250 employees): £250 (£125 early bird until Friday 17th April)

» Book your place at this event


Usman Haque

Usman Haque

Founding Partner, Umbrellium


Usman is founding partner of Umbrellium and Thingful.net, a search engine for the Internet of Things. Earlier, he launched the Internet of Things data infrastructure and community platform Pachube.com, which was acquired by LogMeIn in 2011. Trained as an architect, he has created responsive environments, interactive installations, digital interface devices and dozens of mass-participation initiatives throughout the world. His skills include the design and engineering of both physical spaces and the software and systems that bring them to life. As well as directing the work of Haque Design and Research he was until 2005, a teacher in the Interactive Architecture Workshop at the Bartlett School of Architecture, London. He received the 2008 Design of the Year Award (interactive) from the Design Museum UK, a 2009 World Technology Award (art), the Japan Media Arts Festival Excellence prize and the Asia Digital Art Award Grand Prize.

Priya Prakash

Founder, D4SC (Design For Social Change)

User Research

Priya enjoys creating new habits and behaviours with 14 years’ product and design leadership experience, bringing together product teams from startups to corporates. She is founder of D4SC, which creates collaborative systems that bring people and machines together to co-create smarter cities with their data, activity and intelligence.

Brian Robertson

Brian Robertson

Senior Business Development Manager, Broadcom Corporation


Brian Robertson is a Senior Business Development Manager at Broadcom. Over the last 15 years, Brian has worked in several tech startups and in senior positions with major semi-conductor companies such as Philips, Texas Instruments, (which involved five years living in France) and now with Broadcom.  Brian is currently developing strategy & managing Broadcom’s IoT activities in Europe in areas such as Smart City, Security, Consumer, MNOs and tech startups.  Areas of technology interest and expertise are WiFi, BLE, NFC, NFV, SDN, 5G, Small Cells and HPC.

Joel Freedman

Joel Freedman

Design Thinker, Satellite Applications Catapult

User Research 

Joel has a MEng in Product Design and Mechanical Engineering, and has several years of experience working as a Design Engineer and Creative Thinker in such areas as automotive, aeronautical, custodial, marine environments, and over the past two years, the space industry. At the Satellite Applications Catapult, his role is to apply the human-centred design process to opportunity scoping and problem solving across a spectrum of different ongoing projects. The process is meant to encourage an accessible approach to innovation, and can be applied to problems such as creating new products and services, redesigning business processes, building brands and improving communication. Design thinking is meant to find the best solutions through well-defining problems and achieving a high level of understanding of the user and context of use.

Hamid Falaki

Dr Hamid Falaki

Technical Architect, Digital Catapult

Connectivity & Telecommunications

Hamid is a senior technologist with over 25 years’ experience in the energy and telecoms sectors.  Technology platforms change, but the hard skills and strategic insight to commercialise, deploy and manage them do not. Hamid’s career has been built around finding the industrial challenges and opportunities where innovators can add value as disruptive technologies can transform the marketplace. At the Digital Catapult, Hamid is responsible for the development and execution of the next generation of communications strategy, supporting the development of novel technology and insights into future communication services and standards.

Tim Brooke

Tim Brooke

Head of Marketing, Future Cities Catapult

User Research

Tim is an Interaction Designer with buckets of experience in devising, prototyping and creating stunning and amazing interfaces from Museum Exhibits for kids to Mobile Devices for business professionals.Specialties: Flash Development, AJAX, usability, ethnographic fieldwork, graphic design, interaction design, small electronic circuit design, pic chip programming, leading teams, OpenFrameworks, Arduino, OpenCV, Cocoa, ios, cocos2d, iPhone, iPad, and Unity.

David Armour

David Armour

Technologist, Broadcom Corporation


David has been working on wireless LAN since the early days of 802.11 (pre 11b!) and every flavour of the standard since then. He has supported many of the world’s leading technology customers to develop wireless solutions for smartphones, gateways and consumer electronics. For the past several years, David has been driving low power Wireless LAN & Bluetooth solutions for the smart appliance / IoT (Internet of things) segments. David is a member of the IET, IEEE, Wi-Fi Alliance and the Home Gateway Initiative.

Uros Strel Lencic

Lead UX Designer at Digital Catapult

User Research

Uros is Senior UX Designer and Consultant with extensive experience designing and directing the production of numerous compelling and innovative digital experiences for Enterprise-grade and Content-based Wearable/ Mobile/ Tablet/ Desktop Applications, Transactional and Responsive Websites, Collaborative Work Environments and Intranets, Social Networks, and Interactive Multimedia Presentations

Mark Hewis

Mark Hewis

Technical Architect, Digital Catapult

Embedded software

Mark Hewis (BSc Hons) is a Digital Catapult Technical Architect. He hs 15+ years’ experience working in large scale commercial distributed systems, with particular focus on streaming and Big Data technologies. He is now focusing heavily on projects around eco-system building, R&D partnerships and the applicability of semantic data-models.

Lawrence Archard

Lawrence Archard

Founder, uPBeat Product Development

Design for Manufacture

Lawrence was lured into electronic engineering via music and sound engineering and is a little horrified to realise he has been developing products for 20 years. He began at The Technology Partnership plc, designing toys, office equipment, kitchen appliances and dull industrial/medical stuff for mass manufacture. He formed uPBeat Product Development in 2000, doing only the interesting projects and focusing on start-up and spin-out clients with limited budgets and a need to manage their unit and one-off (NRE) costs. He advocates a step-wise approach, progressively reducing risk and unlocking funding along the way.

Shaun Beaney

Shaun Beaney

Corporate Finance Faculty, ICAEW

Finance and Investment

Shaun develops stakeholder and member communications for the Corporate Finance Faculty to support ICAEW’s public policy and advisory work, particularly in the areas of ‘access to finance’, growing businesses and venture capital.

Paul Galwas

Security Architect, Digital Catapult


Paul Galwas is Security Architect at the Digital Catapult. He has 15+ years experience in security R&D. At nCipher, Secerno and Cellcrypt, he worked on security protocols, secure identity, digital asset protection and secure payment systems, and with UK and US Governments on classified mobile security. He was an early member of Open Group Jericho Forum, and the Trusted Computer Group. At Computervision, Telxon and Prime, Paul developed early Wi-Fi technologies and mobile handheld systems, after spearheading 3D modeling and realistic imaging. He has a PhD and MA in science from Cambridge University.

Andy Leppard

Andy Leppard

UK & European Patent Attorney and Director

Legal & Intellectual Property

EurIng Andy Leppard is a UK & European Patent Attorney, a Design Attorney, a Chartered Engineer and a Registered European Engineer.  Andy originally studied electronics, then worked as an engineer for a decade.  He has spent the past two decades working as a patent attorney.  During this time Andy has represented clients such as ARM, Sony, Panasonic, Bell Labs, Sun Microsystems, QinetiQ, Alcatel-Lucent, as well as universities, SMEs and start-ups.  In addition, he provides a range of courses training IP and non-IP professionals and is an examiner for the UK patent attorney examinations.

Markus Pfeffer

Dr Markus Pfeffer

Group Manager, Fraunhofer Institute for Integrated Systems and Device Technology

EuroCPS and open call opportunities

Dr. Markus Pfeffer holds a diploma in Electrical Engineering and a PhD in manufacturing optimisation, both from the University of Erlangen-Nuremberg. Since 2002, he has been with Fraunhofer IISB in the Technology & Manufacturing department. He leads the Manufacturing Control group and is responsible for the Analytical Laboratory for Micro and Nanotechnology. He has been engaged in the fields of equipment control, advanced process control, manufacturing optimization, equipment assessment and especially discrete event simulation.


Isabelle Dor

Research Engineer, CEA

EuroCPS and IoT platforms

Isabelle Dor graduated in Solid Mechanics Engineering in 1987. She received the Von Karman Institute Diploma in fluid dynamic diploma in 1988. She joined the CEA-Grenoble in 1989 and she worked on thermal-hydraulics two-phase flow simulation for 25 years. In 2014 she joined the CEA/LETI. She works on European project coordination in the CEA/LETI/Design Center. She is directly involved in EuroSERVER and EuroCPS projects.


Digital Catapult
0300 1233 101


Digital Catapult Centre
101 Euston Road
London, NW1 2RA
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0300 1233 101