Designed to enhance cohesion between technology providers, creative content makers, their users/adopters and researchers through social media. It will also examine the role (including opportunities and barriers) that different advanced digital technologies can have on the interplay of above stakeholders.
About the event
In partnership with Technology Ireland Innovation Forum, Trinity College and the ADAPT Centre, Dublin, Digital Catapult* invites you to join this half-day workshop in Dublin on Tuesday 17 April.
What is and how will the future social media look, how we are going to get there, and what has to be done to enable it? It’s well known that during the last one-two decades, social media applications have introduced significant changes to the way people and businesses communicate, and moreover, to the way entire online communities are established and organised through common interests.
Its capabilities are tremendous to obtain information about the acceptance of a new product or service, identification of needs, or even the determination of ways to influence particular social acts and events. Opportunities as much as challenges are abundant – be it in relation to data protection, consumer trust, new areas of social media brought on by the convergence of technologies, disruption to business and cooperation models, and citizen/user education.
As advanced digital technologies** – immersive, intelligent, data-driven and future networks – become more prominent in enhancing users’ social experiences, technology providers and creative content makers need to work together effectively in order to deliver relevant, accessible, cutting edge and user-focused innovations, products and services.
Who should attend?
We’re inviting start-ups, SMEs, academics, researchers, cluster representatives (creative / technology) and representatives from and citizen-focused and digital literacy organisations across Europe.
The workshop will be interactive and will be a learning and networking opportunity for participants. You’ll have the opportunity to meet with potential collaborators, including via 1:1 brokering sessions, and gain insights and advice from investors, accelerator/incubator representatives, advanced digital technology specialists and other influencers about opportunities and considerations in developing digital technology-driven social media solutions.
A little more info
Digital Catapult is delivering this workshop and Open Call as part of the Horizon 2020-funded Vital Media project. As part of our contribution to the project (which comes to a close on 30 May 2018), we are creating networking events within the UK and Europe to facilitate collaboration between technologists and creative content makers, and the creation of a roadmap for digital media content and media innovation. A snapshot report from the first event that we held, in April 2017, can be found at https://nem-initiative.org/wp-content/uploads/2017/05/new-realities-report-presentation-april17.pdf.
Vital Media is aligned with the NEM (New European Media) Initiative – one of the largest research and innovation communities focused on media and content in Europe. The Towards the Future Social Media White Paper was published in December 2017 aiming to identify the next steps towards the future social media, including required research and innovation activities to achieve defined goals, as well as related standardisation, regulatory, and policy actions – underpinned with a European approach.
** For the purpose of this workshop and Open Call, we describe advanced digital technologies as:
- Immersive (Augmented realtiy (AR), virtual reality (VR), mixed reality, haptics)
- Intelligent (Artificial intelligence (AI), machine learning (ML))
- Data-driven (blockchain/distributed ledger, cybersecurity)
- Future networks (5G, low-power wide-area network (LPWAN), IoT)
Please note – agenda and timings subject to changes.
- 10am: Arrive and refreshments
- 10:30am: Welcome, introductions, overview and objectives of the day
- 10:50am: Panel session and provocation: Innovation opportunities and barriers for future social media for technology providers, creative content makers and research.
- 12:00pm: Refreshment break
- 12:10pm: Future social media pitch session: Three Open Call finalists pitch their innovation to the investor and accelerator community
- 1:15pm: Networking and ‘table talks’ lunch (sit-down lunch)
1:1 brokering session for workshop participants
Mentoring sessions for three finalists with legal representative / business development expert / technology expert
- 3:30pm: Close