Recent research into viewing behaviour across traditional live television, recorded programmes, catch-up and other on-demand services, short-form videos (e.g. YouTube) and DVDs, shows that there is a significant trend in demand, especially amongst younger audiences, towards the consumption of content … “anytime, anywhere, any device”.
Dritan Kaleshi, Lead Technologist for 5G at Digital Catapult is co-hosting this thought-provoking session in conjunction with Cambridge Wireless.
The broadcast industry’s business models and the way we consume content are evolving rapidly. Key developments include:
- the availability of high quality mobile devices and TV screens
- the evolution of video standards (migration to HD and the emergence of UHD 4K)
- the proliferation of internet protocol (IP)
- over-the-top TV services and more recently the debut of the ‘IP Studio’ in production.
These factors all create significant additional traffic and service requirements that could have serious implications for the satisfactory working of all types of fixed and mobile networks.
‘5G’ is the next stage in mobile connectivity; and in the UK, the government has just thrown its weight behind the new standard’s development, pledging no less than £740m to the industry. 5G networks will not offer just increased data capacity as compared with 4G, but also offer new ways the network infrastructure can be more efficiently operated and re-purposed dynamically. It is projected that 5G payloads will be able to support UHD and 360° video delivery for both individual (unicast) and multiple (broadcast) consumer services to 5G-compatible mobile devices. New forms of media and content will be delivered quickly and cheaply, without the need for RF or Wi-Fi connectivity on performance or cost grounds.
“Can 5G and the new mobile network infrastructure being rolled-out over the next few years, meet the public’s demands for ubiquitous high quality content? Or will broadcasters continue to rely on the traditional platforms of cable, satellite and terrestrial transmission?”
Our panel of experts from the mobile and broadcast industries will provide the answers to these questions in an interesting, informative and interactive debate.
The Digital Delivery and Content SIG is championed by David Crawford University of Essex/Ravensbourne, Tim Cook, Independent Consultant, Russell Inman BBC Engineering, Chris Noakes BBC Research & Development, Sami Susiaho of BskyB, and it is joined by Dritan Kaleshi of Digital Catapult for this event.
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