Creative industries

Increasing research, development and innovation in advanced digital technologies for the creative industries.

An early adopter of digital technology, the creative sector has been at the forefront of business model disruption. Digital Catapult is helping this sector to create new markets using advanced digital technologies such as blockchain, smart contracts, virtual, augmented and mixed reality systems.

Why Digital Catapult is focusing on creative industries

It’s one of the UK’s strongest sectors, punching above its weight in global markets and is on track to create one million new jobs between 2013 and 2030. From 2010 to 2016, Gross Value Added (GVA) rose by 44.8% in the creative industries, compared to 22.7% in the economy as a whole during the same period. The GVA of the UK creative industries was provisionally estimated at £91.8bn in 2016, that’s equivalent to almost £10.5m for every hour.

The UK’s creative industries are world leading and have huge potential to realise the benefits of advanced digital technologies. This is particularly the case in immersive (virtual, augmented, mixed reality & haptics), which is being pioneered by the creative industries in the areas of film, theatre, special effects and games. A 10% share of the 2022 global market worth £7.5bn is well within the UK’s grasp.

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Immersive Labs

Digital Catapult’s Immersive Labs are available for hire by SMEs, corporates, academia and researchers to innovate, test and get hands on with immersive technology, as well as demo their technology to clients, investors and partners.

Each space is equipped with a range of the latest augmented and virtual reality hardware that allows the UK’s growing immersive community to test and develop their immersive products and solutions before taking them to market.


CreativeXR gives creative talent the opportunity to experiment with immersive technologies to create new experiences that inspire audiences.

Focused on the creative industries, particularly the arts and culture sector; the programme gives the best creative teams the opportunity to develop concepts and prototypes of immersive content (virtual, augmented and mixed reality).

Dimension Studio

Dimension, the state-of- the-art volumetric and 3D capture studio is now open for business in Wimbledon.

A joint venture between Digital Catapult, Microsoft and Hammerhead and custom built with 106 cameras capturing life-like quality, the studio provides a world-class facility for use by startups, scale-ups and corporates that form part of the UK’s rapidly growing immersive technology and content sector.

How we are helping them to realise their potential

Digital Catapult is playing a leading role in stimulating research & development amongst creative industries. We contributed to the Government’s Independent Review of the Creative Industries, champion the use of advanced digital technologies and offer leading edge facilities and innovation programmes which are increasing the adoption of advanced digital technologies in this sector.

We are making the UK the best place in the world to produce immersive content and applications. Our growing network of facilities across the UK includes the Immersive Labs and Dimension Studio, they give UK creatives access to the latest immersive technology (virtual, augmented and mixed reality). We also run innovation programmes including CreativeXR that offer creative teams the early stage funding, facilities and expertise to help develop concepts and prototypes of immersive content.

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