Digital Catapult puts Think Cyber Security on track to procure Innovate UK funding and pitch its solution to high-profile investors and customers

Through its involvement in the Cyber 101 programme, Think Cyber Security was able to receive one-to-one mentoring that allowed it to define and develop its value proposition, produce a solid go to market strategy, pitch its solution at a Cyber 101 Demo Day, secure new customers and win an Innovate UK grant.

Think Cyber Security is a company that is transforming security awareness with an innovative solution called RedFlags™ which is based on evidence-based theory from the fields of cognitive psychology and learning science. Rather than relying on technical tools that will not be 100% effective in their ability to block everything suspicious as threats are constantly evolving, RedFlags™ gives nudges to the users that, for example, the file that they are about to open is not secure, nor from a trusted source. The solution has proven to get users incorporating the right behaviours when opening emails, thereby safeguarding the business against phishing emails and malware being introduced into it.

The challenge

In early 2017, after a prototype had been developed, this then fledgling company was looking for critical assistance to help it structure the idea behind the solution, turn it into something more concrete and workable, and also develop a value proposition that would help Think Cyber Security effectively market and sell its RedFlags™ cyber security solution.

The solution

Through the Cyber 101 programme, Digital Catapult created several one-to-one sessions for Think Cyber Security with topics covering sales strategy, developing a tight value proposition and compiling a strong core business team. Out of those sessions, the company developed a stronger understanding of what it was about and from that, consolidate the idea behind the solution. Thereafter, the company was selected to pitch at the Cyber 101 Demo Day in front of customers and investors – an exclusive opportunity open to all Cyber 101 cohorts.

The results

The knowledge gleaned from the one-to-one sessions and its thorough preparation for the investor pitch day certainly stood Think Cyber Security in good stead. After the event, the company came away from it with quite a few warm business contacts that had the propensity to develop into future customers.

In a nutshell, the benefits that Think Cyber Security enjoyed as part of its involvement in Digital Catapult’s Cyber 101 programme included:

  • Going on to win an Innovate UK grant.
  • Clearly defining its value proposition and off the back of that, confidently stand on a stage and clearly pitch its Red Flags solution to investors and customers.
  • Securing networking opportunities from the pitch day that allowed it to test the targeted proposition in the market and set up meetings with companies such as Vodafone.

What does the future hold for Think Cyber Security?

Through their participation in the Cyber 101 programme, the company has been aided by the Department for Digital, Culture, Media and Sport to secure an exhibitor show stand at the CYBERUK event in April and also speak on the spotlight stage. Its presence at this event will further widen the network of potential investors and customers. In addition, the company is also looking to pitch its RedFlags™ solution at a raft of other upcoming cyber security events.

 

Cyber 101

Cyber 101 is a national programme running from January 2017 – March 2021 as part of DCMS funded activity to grow the UK’s cyber security sector and the capability of cyber security SMEs. It is linked to the Develop strand of UK Government’s National Cyber Security Strategy, a series of activities that will be supported by £1.9bn public investment over the next five years. The programme is made up of a number of activities aimed at providing insights and actionable outputs – each of which are specifically targeted to meet the varying needs of cyber security SMEs. It consists of Bootcamps that provide intensive one day workshops, deep-dives going into the real detail and challenges of core topics, as well as demo days that enable startups and scaleups to pitch their businesses to potential customers and investors.

 

 

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